TITLES FOR SUCCESS | MARKETING
How to Make a Ton of Money – Like Millionaire Mike
Offer an Endless Summer and just see what happens
Back in 1966, the Beach Boys were sitting on top of the world. At the height of Beatlemania, a Rolling Stone poll put the Beach Boys as number one. Pet Sounds, an album still often touted as the greatest ever, had just been released. Their biggest-ever single, Good Vibrations, would be along next. It would be their last number one song for a long time. Their next album, Smile, was supposed to be a masterpiece to beat Sergent Pepper. It wasn’t to be.
Burnout and mental illness ruined that. Smile was shelved. Its replacement, a part home-recorded Smiley Smile flopped. The flops would continue, despite making a few albums that are well-loved today.
Their careers as megastars was over. Until it wasn’t. In 1974, the band was catapulted back to fame.
And all because of a change of title.
Best of the Beach Boys
At the start of 1974, the band weren’t doing well. Their last three albums had charted at 150, 50 and 36. Their last attempt at a compilation album, Best of the Beach Boys volume 4, stopped at a lowly 153. Capitol records tried again, knowing that best-of…
